Shop Local: A Philadelphia Gift Guide for all the People in Your Life

Shop Local: A Philadelphia Gift Guide for all the People in Your Life

Presenting Your Local Philly Gift Guide

Curated by Ali King – Owner of Groundswell Greetings

Small Business Saturday is approaching, and with it the gifting season is apon us. To help make picking your holiday gifts a little easier, Ali King (owner of the Philly-based small biz Groundswell Greetings) is here to give you ideas for everyone in your life. Everything on this list can be found right in Philly, meaning it’s easy-peezy to get your hands on each item. Happy shopping my friends!

P.S. This post is in no way sponsored and smoorelovin receives no profit from any purchases made through this post.

Found-in-Philly gift ideas for the person in your life who loves…

…Dangly, jangly earrings

Keta Metals Ripple Jingles Earrings

…RBG-inspired Resistance

Dissent Collar Pin

…A Twist on the Classic

Jenny Lemons T from Miss Demeanor

…Portability and Pushing Norms

Radical Hearts Floral Tote

…Walnuts, Butter & Powdered Sugar

A Dozen Kurabyie from Vanilya Bakery on Passyunk

…Barely There Holiday Decor

This Proper Goods Himmeli Wreath

…A Just Because Bouquet

Snapdragon Flowers Local Delivery

…Fresh Feet

American Trench Silver Socks from Ps and Qs

…Houseplant Upgrades

Palmer Planter Company Gingham Collection

…Bespoke Eagles Fashion

Custom Stitched Gear by Happy Soul Handmade

…Giving More Than Getting

Habitat Philly’s ReStore Donations

…Toys Without Screens

Tildie’s Toy Box Gift Certificate

Thanks for reading and supporting the local small businesses and makers that give our city its delicious flavor! If you’re looking for the perfect card to go with your holiday gifts, check out Groundswell Greetings. In 2019 we’ll be moving our business to wholesale-only (selling to a growing list of independent regional stores!), but this is your last opportunity to get our Phillymade designs delivered right to your door. Follow us on Instagram if you’re curious about our next steps, and from all of us at Team GG, here’s wishing you a safe, healthy, and happy holiday season and new year! – Ali

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Shop Local: A Philadelphia Gift Guide for all the People in Your Life

Shop Local: A Philadelphia Gift Guide for all the People in Your Life

Small Business Saturday is approaching, and with it the gifting season is apon us. To help make picking your holiday gifts a little easier, Ali King (owner of the Philly-based small biz Groundswell Greetings) is here to give you ideas for everyone in your life. Everything on this list can be found right in Philly, meaning it’s easy-peezy to get your hands on each item. Happy shopping my friends!

Hello My Name Is… Corey Danks | 21 Questions with Designer & Illustrator Corey Danks

Hello My Name Is… Corey Danks | 21 Questions with Designer & Illustrator Corey Danks

I met Corey through mutual friends from college a few years after graduating.  Since then, he has managed to make the switch from agency life to full-time freelancing look easy (though brutally honest and hilarious if you follow his twitter.) He is an excellent example of someone who doesn’t take life too seriously but still gets shit done.

Spring Fashion Trends 2018

Spring Fashion Trends 2018

Soothing Tones X End of Summer

Remember in The Devil Wears Prada when Meryl Streep’s character get’s super sassy and says: “Florals? For Spring? Groundbreaking”. Well that’s kind of what I brace myself for every time I look at spring trends. Don’t get me wrong, I love when seasons change and there’s an excuse to go shopping, but spring fashion for me tends to have a little monotony that fall fashion doesn’t. There are a few things we can expect every single year; sure the size for the florals or decade of inspiration may change, but you can pretty much guarantee that you will in fact see some floral every. single. spring.

Well that’s what I always told myself at least. Spring 2018 may very well be proving me wrong. Sure, there are some tried and true trends, but I also have some really great new or surprising trends that I am super excited to share with you!

Tried and True Trends


I don’t think you can find a color palette more synonymous with a season than pastel and spring. Between flowers blooming and the Easter Bunny lurking about, pastel is the epitome of spring fashion. The top pastel color for Spring 2018 is lavender, but really any muted hue will do.


Something about spring is very romantic…I mean not for me personally, thank you seasonal allergies…but for designers. They love creating etherial, flowing, romantic gowns that any Disney Princess would love to wear. For those of us who live in the real world and don’t have birds to help us dress every morning, the romantic trend can be a little off-putting. But have no fear – you can totally rock it! Instead of a ball gown, try a sheer top! Instead of head to toe ruffles, try a single well placed ruffle. And if it’s still too romantic, throw on a leather jacket to toughen up the look!


This year, opt for florals with a 60s or 70s vibe to feel fresh again. Florals also pair well with the romantic and pastel trends, so try mixing the trends together to create a cohesive look. Another fun way to add florals into your wardrobe if you’re not the biggest fan, is to add another print in with the flowers, but we’ll talk more about mixing prints a little later 🙂

Yay For New Trends


Show me plaid in the fall and I’ll have the same reaction as florals in spring; been there, seen that. But plaid for spring? YES! There is a lot of variety within the plaid trend, so whether you prefer to wear window pane plaid, gingham, or just a good old fashioned tartan, you’re bound to find the style you like this spring! Want to know the difference between plaid, tartan, and check? Check out this link.


Fanny Packs

We all love to be hands free, especially with all the fun new activities outside now that it isn’t a frozen tundra. No longer do you have to shy away from the functionality of the fanny pack. After all, these aren’t your mother’s fanny packs from the 90s. These are all high fashion and totally fabulous. Ease into the trend by wearing it over your shoulder, cross-body bag style. If you just really can’t get on board with the trend, try a fun backpack for the same effect. SHOPPING TIP: If looking for a fanny pack online, try using the phrase “belt bag” instead for some additional elevated options.


Mixed Prints

If you want to be bold, turn some heads, and wear something totally unique try mixing prints! Whether you mix two plaids, try floral and stripes, or try another combination, you’re sure to show your fashion prowess with mixed prints! The best way to try the trend is to start with a less buy print and then pair a busier print on top. Try black and white polka dots (another trend this season) and then add a colorful floral for example!

Translatable Trends


As much as we would all like to have the money to drop on an Oscar de la Renta anorak jacket, most people cannot. Don’t fret though, anoraks are everywhere! Not only are they super stylish, they never seem to go out of style. If you want to go bold, try an unexpected color or fabric. If you want just a classic anorak, opt for colors in the khaki family. You can find this style at any price point too, which is always a plus!


Don’t listen to anyone who’s trying to throw shade at you for wearing sneakers. They’re practical, comfortable, and if Louis Vuitton can feature them with almost every look in their runway show, you can most certainly wear them too! I love sneakers with everything from activewear to formal wear. Seriously, why would I wear heels when I can wear glitter sneakers?


This season’s runway shows featured TONS of asymmetrical looks. It’s always a great, classic trend that can make elevate the most basic fabric into a total knockout look! If you’re wearing separates, I would personally recommend balancing your look by wearing a basic shape with it. For example, if you have an asymmetric top, try a simple pair of denim or cigarette pants on bottom. If you have an asymmetric bottom, let it speak for itself and try something basic on top. By all means though, if you want to go all out, do it!


As always, figure out ways to make trends your own; there’s no need to replace your entire wardrobe every season. Pick a few trends you know will work best for your lifestyle and body type and incorporate them into what you already own.

Now bring on the warmer weather!

Building a Capsule Wardrobe for Work

Building a Capsule Wardrobe for Work

Building a Capsule Wardrobe for Work

Finding the Right Look

Capsule wardobes had a major moment a few years ago. Everyone was talking about throwing out all their clothes and starting fresh with a carefully curated capsule wardobe. The idea is nice, but didn’t quite catch my interest. That is, until I had the need for a professional wardrobe. I am now very excited about the prospect of creating a work capsule wardobe. I do not often need professional clothing, but want what I do have to be nice and easy to mix and match.

Why A Capsule Wardrobe?

As a lot of you know I work from home, which means that most of the time I’m wearing yoga pants and a sweatshirt or maybe a dress if I’m feeling fancy (or if it’s hot and I’m trying to avoid the AC.) Before wfh, the offices I have worked in have been super casual. In fact, people were known to come to work in pajamas at my first job.

On a few different occasions last year, I found myself in more professional settings. For 3 to 5 days at a time I needed to be able to fit into scenarios where I would be presenting solutions and representing my company. These were really exciting opportunities but I was also really stressed out leading up to them because my wardrobe was lacking. I was nervous I wouldn’t be dressed appropriately and wouldn’t look right. That I would look too young, or inadequate and wouldn’t be taken seriously etc, etc. Considering these opportunities were really important ways for me to assert myself in my career, it was really frustrating to feel restricted because my closet did not support this setting.

I’ve decided that the solution for me (because I’m not often in these scenarios, but am likely going to be in them more often) is to create a capsule wardrobe for work. I’ve stayed away from capsule wardrobes in the past because I don’t want to put too many limits on myself. While I do try to keep my closet on the minimal side, it’s nowhere near capsule Style.

Anyway, I’m really excited to share the process that I’m going through to create a capsule work wardrobe that fits a lot of different criteria. I’m going to start out by sharing some of those criteria with you and then as the journey progresses I’ll share some of the pieces that I put together for my capsule selection!


Being a Creative
For those of you that are in Creative roles in the workforce, you understand that there’s a weird kind of expectation of what you should look like or how you should break the mold of the normal professional. On one hand this is really cool because it allows you to break some of the rules that a lot of people feel that they need to stick to because you are already expected to be ‘different.’ On the flip side sometimes people read way further into what you’re wearing then they should. Example: if you wear a purple top and somebody just heard you talk about how purple does X Y and Z in a food setting then they start reading into the color of your shirt and really you just like the purple shirt.

Not Wanting to Sacrifice Personal Style
I still want to feel like myself.

I’m pretty sure that most of you can agree that it gets complicated trying to feel like yourself while still looking professional. it’s can be really tough to marry those two personas together to create your own work style. that’s something that I’m really going to be focusing on with these pieces.


Feeling Confident
I want all of these pieces to be something that I can put on and feel confident that one I’m going to feel good in them but to that I’m going to look like I know what I’m doing.

One thing to note right off the bat I’ve already decided that these are not going to be low priced items I know for a fact that I want quality and in this case I do think that price is associated with quality it’s not always the case but for this type of clothing I definitely think it is so I will be spending more on less pieces very intentionally.


Quality Over Quantity
This is going to be key. My focus is to find items that are good quality and that will make getting dressed for work events fun and simple. When complete, this collection should be timeless enough that (assuming the clothes still fit) I am wearing the base pieces 5-10 years from now. Ideally I will switch out some pieces over time – add a new top here or a pair of fun shoes there – but the base of the wardrobe should be long lasting.

Work Capsule Wardrobe Inspiration

I have been all over pinterest lately checking out different outfits that blend casual with business. One of my favorite spots I have found so far is Death By Elocution – I could honestly scroll through this tumblr for days. That’s where A LOT of the images below came from. On top of what is here, I’m pulling inspo onto this office fashion pinterest board if you want to follow along.


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Surviving Winter – The Best Winter Boots For Cold Weather

Surviving Winter

The Best Winter Boots for Cold Weather

Oh winter, you necessary evil. Even as a cooler weather fan, I have a tough time getting on board with the weather when it drops below 20. The past few weeks have just been bitter and miserable, even here in typically moderate St. Louis. I took my dog, Harper, for a walk the other morning and it was 0 degrees out. ZERO. Even with two pairs of pants and an excessive amount of winter accessories, I came home with frost on my eyelashes.

Dressing for harsh weather conditions is by no means a science. Sometimes you just pile on anything and everything to keep the chill out. Other times you want to put some thought into it and really make the effort to look cute. Whether you try one of these boot styles or have your own favorite, half of the battle in looking stylish is all in making a look your own. Wear it with confidence and you will always end up on the best dressed list.

Winter Doesn’t Mean You Have to Sacrifice Style.

Shoes in general can make or break any outfit, but in the winter it’s crucial for shoes to keep you warm and dry too. Boots are the best way to do this. 

So when it’s too cold to function outside, how in the world are you supposed to dress with even a modicum of style? Sure, we could all band together and decide fashion doesn’t matter…nope, that won’t work. Fashion matters no matter the temperature. Here are some of my tips for winterizing your shoe closet that will keep you warm and stylish all winter long.

Thanks to the continued popularity of street style, it’s perfectly acceptable to wear boots traditionally seen as “outdoor shoes” all day. There are some of my favorite styles that are sure to impress anyone. You can shop using the links below (P.S. smoorelovin makes a small commission for purchases made through these links.)

The Comfiest Option

Ugg boots have gotten a bad rep since their original surge in popularity, but some sort of fur or shearling lined boot is going to be your best bet at keeping warm. Wear a classic style proudly, or opt for one of their updated shapes to show your uncompromising style.



Boots for Wet Weather

If there’s really any chance of puddles, snow, or rain, I go for my Hunter rainboots (or any rainboots if you’re not as label obsessed as me!). Since rainboots are nice and roomy, you’ll have no problem tucking pants into them. The trick with rubber boots is to make sure you have good, insulating socks because that rubber gets COLD!

Best Boots for Snow

Not a fan of the shape of rainboots? Worried about snow or slush getting inside your boot? Go for an old classic with a pair of duck boots. These have seen a major resurgence in popularity, so whether you want the tried-and-true LL Bean or an updated style like these Sperry’s, you’ll hit the mark with both fashion and function!



Boots for Wet Weather

Frye boots, why must you be so expensive? Okay, I know why, cool colors, great quality, and new styles all the time. Frye may be absurdly expensive, but they are certainly worth every penny. If you’re wearing them with any regularly too, they are good investment! I got the Samantha Hiker boots in white at the beginning of the winter and have been obsessed with them since. And like any good pair of leather shoes, they just get more and more comfortable with each wear.

Stay warm!


Say ‘Oui’ to These 10 Berets | Making This Cool-Girl Trend Work For You

Say ‘Oui’ to These 10 Berets

Making This Cool-Girl Trend Work For You

As trends do, (now that I am old and have seen some of them before) the return of Berets has brought back a really funny memory.

Christmas the year I was in 5th grade, I asked for a beret. Atleast I think it was 5th grade judging by the memory of the house where I opened the box, lol. This would have been 2000-ish – approx. the last time that berets were really popular.

I was dying to get one, I was desperate. I suspect this need was inspired by Laine Boggs in She’s All That – The epitome of the cool artsy girl I felt I should be seen as (LOL.)

The beret was the main thing I asked for.

My mom got me a beanie. Now, I don’t know if she didn’t know what a beret was or if she didn’t want to get me one… or maybe couldn’t find one? Either way, I was ecstatic because she told me it was a beret and, since it came from my mom, I believed her. I proudly wore my beanie beret.

SO, with that I am going to share some of my favorite berets that are out right now – maybe I’ll get a real one this time lollollol.

10 Berets for the Cool-Girl in You

P.S. smoorelovin makes commission for purchases or clicks made through the links below.

Introducing: Christina Verbarg, smoorelovin’s New Trend Forecaster!

Introducing: Christina Verbarg, smoorelovin’s New Trend Forecaster!

Introducing Christina Verbarg

smoorelovin’s New Trend Forecaster!

Last week I shared the news that a new contributor was coming on board. I am so excited to finally introduce her! Christina was my freshman year roommate at the University of Kansas (and I will always refer to her as roomie.) We both left KU to attend schools that were not located in the middle of a cornfield, but have happily stayed in touch over the years.


I have watched as Christina helped develop the reputation of a non-profit clothing resale boutique, making impressive judgments that made the store feel super luxe. She also started her own upcycled fashion line, Re-Sewn Rags, making Women’s T’s, Onesies, Pillows and Bibs. The process is really cool!

I am so excited to bring Christina on the smoorelovin team because her lens on trends is such an awesome one. I am all about quality over quantity but also enjoy giving trends a try. With her experience working in resale she is queen of finding ways to make ‘old’ clothes work for current trends. She is also and EXCELLENT judge of value.





You have a strong tie to trend forecasting because of your previous role as Visual Display & Merchandise Manager at Rung Boutique in St. Louis, can you tell us a little about what you did for Rung in terms of trends?
In simplest terms, my position with Rung had two main priorities:

Making sure we were getting new merchandise on the sales floor as soon as possible.

Making the sales floor look appealing.

Since Rung was a non-profit resale, I was completely at the mercy of our donors {who thankfully were VERY generous} when it came to merchandising the store. A lot of my trend forecasting work was comparing current trends to variations of the same or similar trends from years past and seeing how I could translate those into appealing displays for shoppers who really did want to still fit in with current trends.

When buying clothes, do you have any rules that you follow?
I like to find unique pieces that fit with my lifestyle. When I’m shopping, I constantly ask myself, “If I don’t buy this today, will I regret it?” It’s definitely a mindset I picked up working in resale, because every item that came in the store was one-of-a-kind. I also tend to lean more towards quality versus quantity.

“If I don’t buy this today, will I regret it?”

What items do you believe are worth the splurge or better bought as cheaply as possible?
Going to school for fashion merchandising, one of the concepts we learned about was “cost per wear” – CPW= cost of item / number of times you’ll use or wear an item. If it’s an item I am going to use over and over again, it’s worth the money to make sure it lasts – for me, these are accessories. I’m always willing to spend more on a good pair of shoes or a classic handbag. If it’s something that I think will be a micro trend, only lasting one or part of one season, or that I will likely only wear a handful of times, I’m less likely to splurge. Even with items I’m not splurging on, I try to consider the source, we all love a good deal, but low cost items tend to come from sources with shady business practices or with poor craftsmanship.

We have known each other a while (through some serious fashion & hair transformations, btw) are there any key people or moments that influenced your style evolution?
In the time that I’ve known Sarah, she’s always played a big inspiration on my wardrobe. She’s effortlessly cool and collected. Other key people for me are Jenna Lyons, Ashley Graham, and artist Aleksandra Zee. Moments that influence my style are the current street style trend, I get so much inspiration from seeing how other people put clothes together.

With that history…we’ve seen each other make some interesting fashion choices, what would you say is your worst fashion moment?
I’m of the mindset that fashion is a very individualistic process. Not every outfit is going to be a winner, but as long as your comfortable in your own skin, you’ll look fabulous. I’m in a constant evolution of learning how to dress for myself and my figure instead of fitting into trends. That being said, the two worst fashion moments that come to mind for me are:
1. When, as a child, I thought pairing a gymnastics leotard with a vintage tennis skirt was an okay look.
2. Halloween my freshman year of college; I dressed as The Queen of Hearts and wore fishnet tights and wedges. We ended up walking about 2 miles that night…the wedges broke and I ended up walking around barefoot (gross) and the fishnets chaffed so I had to walk like a cowboy for a few days after. I’ve never dressed up for Halloween again.

What words of wisdom do you have for creative women trying to mold their personal style?
Look for inspiration, never look to copy. And just be yourself! I know it’s cliche, but you’ll never be as happy or as comfortable as you are when the only person you’re trying to please is yourself. Fashion comes and goes, but style is forever.

I can’t wait for you all to get know Christina better – look forward to all kinds of good trend info!!

“Not every outfit is going to be a winner, but as long as your comfortable in your own skin, you’ll look fabulous.”